Katie's Tomb Raider Work: Direct Mail Campaign

As many of you know, I have a diploma in Interactive Multimedia Development and am currently enrolled in Advertising. We were given the assignment in one of my classes to create a direct mail campaign piece. You know those annoying 'junk mail' pieces you get wanting you to spend your money? One of those :)

I decided to 'sell' a couple Tomb Raider figurines that I own. These are the ones from the Tomb Raider Fact Files that were distributed in the UK.

I think you guys will appreciate it more than my teacher and might enjoy the body copy from the letter. You'll be able to relate to it more than she can ;) What do you think - would you buy them if this showed up at your house? :)

Interested in reading the transcript of the letter? Download a PDF here.